Sun. Jun 23rd, 2024


In a hypothesis where widespread lies permeate every aspect of society, the world would likely experience severe dysfunction. The summer anime Liar Liar delves into this concept, using the power of manipulative falsehoods as the primary narrative device.

Liar Liar follows a social Shinohara Hiroto, a new student at Academy Island who takes an academic exam. The educational institution is unique because it relies on a gamified system, determining scholastic and extracurricular achievements through competitive challenges. Through unintended events, Hiroto’s arrival disrupts the existing hierarchy when he emerges as the victor over Saionji Sarasa—one of the toughest players on the island. Unintentionally, the unexpected win throws Hiroto into a web of deception. Hiroto must participate in a drama to maintain his undeserved position as the “Fastest 7-Star” (a designation in the gamified system). In this dire situation, Hiroto and Sarasa ally; each relies on engineering the other’s involvement to maintain their false status.

Kuon Haruki (writing) and Konomi (illustrations) bring a light novel to life as this anime. Studio Geek Toys produced the adaptation, which aired in September 2023.

A Strong Start

Strategically, Liar Liar premiered with two episodes during the Summer 2023 anime season. It aimed to capture viewers’ attention and establish a strong initial foothold in the broadcasting window. Regardless of the combination of suggestive titles and aesthetically pleasing character designs, the intriguing narrative premise presented the anime with a diverse arsenal to capture the audience’s attention.

Effectively, the arc of the first two episodes surpassed the potential limitations inherent in the gamified narrative structure. Despite the initial premise around a game-based society, which might have raised skepticism due to the intrinsic heterogeneity in the concept of “games” itself, the challenge lay in uniting and delivering a cohesive narrative within the confines of a twenty-four-minute episode format. However, the first and second episodes successfully overcame the potential pitfalls and dispelled initial doubts about the capacity to engage the audience.

Despite the undeniable visual presentation contributing to the initial allure, Liar Liar offers stunning animation and employs a bright color palette and detailed character designs to captivate the audience. The emphasis on visual quality is strategic, especially in a busy seasonal release schedule. The exceptional animation enhances the charming first impression, making the anime a strong contender for the prestigious “Anime of the Season” (AOTS).

An intriguing premise and captivating execution do not necessarily sustain viewer engagement throughout the anime series. Although the first two episodes successfully captured attention, the potential shift in narrative focus or increased complexity in subsequent episodes might lead to a decline in viewer enthusiasm. This phenomenon could stem from the disconnect between initial expectations and the potential comedic elements introduced in the premiere or from changes in narrative direction or challenges applied in later episodes.

Indeed, the initial appeal of Liar Liar can partly be attributed to the accessibility of the gamified narrative structure presented in the first two episodes. Universally, the concept of a “laughter endurance game” is straightforward and accepted, fostering entertainment and engagement among viewers. However, the potential narrative pitfalls lie in the increasing complexity of the game. As the game becomes intricate, it requires more cognitive effort from the audience—demanding attention to the details in the rule explanations. Failure to grasp the nuances can lead to confusion and ultimately hinder narrative enjoyment.

Negatively, the narrative pace is affected by numerous explanations of the game rules. Potentially lasting more than five minutes, the extended segments can be deemed boring by viewers, disrupting the overall narrative flow. Ideally, the exposition of game mechanics should balance thoroughness and conciseness—ensuring audience understanding without sacrificing momentum.

Sustaining Engagement

Furthermore, the potential trap heavily relies on a gamified narrative and risks becoming formulaic. Despite the initial novelty of the cunning protagonist’s strategies proving engaging, the repeated use of tropes (complex explanations, protagonist in unfavorable positions, and last-minute victories triggered by deception) can lead to a decline in interest. Such predictability weakens tension and diminishes the overall impact of the protagonist’s characteristics.

Consistent adherence to the narrative structure formulated in Liar Liar has the potential to exacerbate audience boredom in each subsequent match. Predictability arises from the cycle of lengthy yet repetitive explanations, protagonist disadvantaged positions, and last-minute victories achieved through deception, leading to diminished novelty or engagement. Such cumulative effects can alienate viewers and hinder their enjoyment of the anime.

Appealing to an Audience

Therefore, Liar Liar employs two tactics to engage the audience. Firstly, it caters to a specific demographic by featuring aesthetically pleasing female characters. It is a clichéd strategy in the anime industry, especially when targeting male audiences. Secondly, the concept of school life offers a fresh perspective in the broader school anime genre. Often, tropes favored by teenage audiences may find the idealized school life scenarios acceptable or aspirational. However, excessive reliance on these elements alone may not be sufficient in sustaining interest throughout the series—if the story complexity increases or the formulaic nature of the game becomes too repetitive.

Unintentionally, narrative choices may also alienate some potential audiences. The appealing characters and the gamified school life concept can attract younger viewers; however, these elements may be less charming to older demographics. While seeking forms of entertainment with relaxation or minimal activity after work, this audience’s segment may find the game mechanics or rule explanations too demanding. The disconnect between the story and expectations can lead to disengagement, thus hindering the anime’s ability to capture the attention of viewers of all ages.

Comparisons and Contrasts

Compared to anime series employing similar narrative tropes, Engage Kiss is one example with relevant points of comparison. Both anime center around thematic elements that potentially attract viewers, such as emphasis on visually appealing characters and unique narrative concepts. However, critical evaluation reveals potential shortcomings shared by both series: a lack of focused narrative cohesion. The plot structure is consistently convoluted. Coupled with underdeveloped characters lacking clear motivations or goals, it can lead to dissatisfaction. On the other hand, the perception that the endings of both anime are inadequate would further exacerbate the issue and leave viewers feeling incomplete and disappointed.

The title and intriguing premise are essential in attracting viewers to a new anime series. As exemplified by Liar Liar, the quality of execution determines long-term impact. Indeed, the first impression of the first two episodes is quite favorable. However, the anime’s descent into formulaic repetition leads to a decline. This phenomenon highlights the crucial need for narrative balance: a series that exhausts viewers with overly convoluted mechanisms or lacks core substance for analysis may not generate post-viewing discourse. The anime serves as a reminder—showcasing a potential pitfall in prioritizing initial spectacle over the intrigue of narrative development.

The Road Ahead

The trajectory sets the stage for the potential second season. The anime leaves the protagonist’s main goals unresolved until the end of the first twelve episodes, likely as an intentional cliffhanger to pique audience interest and foster expectations for the next season. However, the lack of substantial narrative progress makes viewers feel uninvolved and uncertain about the series’ potential for a satisfying continuation. Therefore, Kadokawa’s decision to greenlight a second season will depend on audience reception, studio evaluations, and the overall commercial viability of the project. If the viewer numbers for the first season are disappointing or the studio feels insufficient narrative momentum in the sequel, the second season may be deemed unnecessary or commercially risky.


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